After a career of 15 years in marketing in high-end and luxury Houses, Asefeh Ghafourian founded Guiv*. Passionate about creation and beautiful materials, she dedicates her brand to an emblematic piece of women's wardrobe: the skirt. She therefore offers women to select the fabric and shape of their choice to compose a unique and entirely tailor-made skirt.
Through the creation of a skirt, Asefeh offers to experiment french excellence. The fabrics come exclusively from the most renowned French weavers and the confection is carried out in Parisian ateliers: embroiderers, pleaters, tailors, all rigorously selected for their impeccable technique.
Finest materials, the sense of detail like the art of a nothing that makes everything… All Guiv creations have a sumptuous lining in turquoise silk, color symbolizing the dream, wisdom and serenity. And to avoid waste, fabric scraps are used to create matching hair accessories.
Combining luxury and responsible production, Asefeh reinterprets with grace, naturalness and modernity the codes of traditional couture. Because Guiv and Dressologie share so many values, Asefeh has specially designed a capsule skirt model that we invite you to discover exclusively on our site.
* The name GUIV is taken from the Book of Kings by Ferdowsi and means "Knight" in Persian.